Search Engine Optimization 2020 Trends.

Search Engine Optimization 2020 Trends. What's changing, what's not?

I hear a lot from Hungarian SEO newsletters, websites of home optimization experts, and my clients about the most important things to do if you want to be first on the Google search results list. Google microdata, website speed, embedding videos, mobile usage, etc. are all discussed.

However, my experience is quite different. Although I optimize for 8 hours a day for approx. With 50 partner websites, the above mentioned components are almost never dealt with. For most websites, the basics are not 100% okay. Until we fix them, there is no point in dealing with micro-data or mobile indexing.

SEO checklist for 2020

Below is a list of priorities that we have compiled based on the experience of recent years. Make sure these are okay on your website. If not, resolving them could be enough by 2020.

1. Keyword List

The most important thing is to have a list of keywords that you know exactly what people are looking for in your products and services. You can use Google Ads Keyword Planner to create such a list. Unfortunately, Google will only provide accurate results if your ad is running on Ads. With this kind of keyword research we start working with all our partners.

Of course, a professional keyword research is much more than just getting Google Ads suggestions. We combine, use a variety of software, filter, select. The end result is usually a list of 150-300 keywords, which is a good basis for building a website's menu structure.

2. Menu structure

The second most important aspect is whether your website's menu structure or internal structure is OK. Make sure your most searched keywords in the keyword research list are included in your site's menu system. If not, you need to create them, and of course the related content (subpages, texts).

Compiling and modifying the structure of the website is one of the cornerstones of our service, working with our partners. For existing webshops with more than 100 categories and menu items, restructuring is usually a month-long process.

3. Content (SEO Copywriting)

Until 2016, Google preferred long web pages with up to 10,000-20,000 characters and 15-20 keywords. They indexed up to 30-40 keywords and drew visitors. However, starting in 2017, after the introduction of the so-called RankBrain algorithm, more concise texts, focused on 1-2 keywords and containing 3000-5000 characters, were won.

Copywriting always follows the menu structure. The more important a menu item and its related keyword are, the more important it is to accurately compile content, both for SEO and marketing. In 2020, this will require indispensable tools for analyzing cunkiness.

4. Competition Analysis (TF-IDF Analysis)

In the second half of 2017, an international company created the software that enables the so-called "softwares" on Hungarian websites as well. TF-IDF analysis. The point of this is that the entire content of a webpage that appears in the top 10 positions on a Google search list for a given keyword is collected by software and analyzed to determine the frequency with which words occur.

In 2020, such a list is essential for SEO copywriting.

5. Title tag and meta description

Especially for the keywords (and subpages) that your site has already reached in the top 10, setting the Title tag and meta description is of paramount importance. Some CMS software includes this feature (Joomla, Shoprenter, Unas, etc.), where you need to install a special plugin (Wordpress, Wocommerce).

Setting up Title and mega description is an important part of Technical SEO analysis.

Rules for Title Members:

a, 55-60 characters.

b, at the beginning of the Title, contains the keyword for which you are optimizing that subpage

c, be an eye-catching, exciting offer that browsers notice, which makes them curious.

6. Premium Link Building

I often hear that link building doesn't matter anymore that Google no longer considers it. It's just nonsense. Most of the money and energy invested in search engine optimization goes and needs to go to link building because it still determines to a very large extent what keywords and where a website is ranked.

Of course, it does not matter what kind of link, what kind of web page is posted!

In 2019, more and more partners are requesting links to high-profile, high-traffic portal pages. They are not cheap, but their effectiveness is outstanding, and in 2020 they will become increasingly important.